About us

Hydrangea Breeders Association develops new hydrangea varieties for the customers profit and consumers satisfaction. At the joint companies’ premises the result from the crosses and other breeding activities is produced into flowering. Selections and choices are made on the spot, thus within the normal production procedures. Wishes and questions are therefore easily reported from the field / greenhouse and incorporated into a sophisticated breeding program. New varieties are being tested extensively in practice.

HBA-Snijhortensia-sfeer

Create

Attractive new varieties and series are developed with improved characteristics serving the markets needs, such as compact growth, good branching, resistance to pests and diseases and an excellent shelf life. On top of this, splendid new colors and flower shapes make the assortment one of the worlds finest. A real change is the continueously flowering Hydrangea that initiates buds and flowerheads from april till september and thus providing the conditions for consumer value.

Breeding

The modern breeding techniques used, do achieve the desired results as efficiently as possible. Our team consists of highly educated, experienced and dedicated people. Information exchange about production experiences with growers from all over the world, guarantees the best practice input imaginable.

Combine

The combination of knowledge of modern breeding techniques, breeding and practical experience guarantees optimal results: varieties with superior cultivation qualities and consumer value.

Market

HBA innovations are adapted to the ever changing issues and developments in the market. The varieties achieve awards at all available platforms.

Companies behind HBA

Our varieties come about thanks to a fruitful collaboration between the AGRIOM breeding company in De Kwakel (NL) and the renowned producers and selection companies Heuger in Glandorf (DE) and Kötterheinrich in Lengerich (DE). The breeding results are jointly assessed through careful selection and frequent test methods. Partly due to the excellent relationship with customers worldwide, specific requirements and wishes can be implemented in this selection process, so that our top varieties prove themselves effortlessly in the market.

We give you a head start by:

Breeding

The way to get innovative varieties with superior cultivation qualities. These varieties fit in everchanging trends.

Testing

Strong selection and rigorous Elite – like variety control through extensive cultivation tests, supplies of clean stock based mother plant materials guarantee the best quality base material for all our licensees.

Assistance and advice

A team of experts is available to assist growers worldwide on the cultivation of quality pot and cut hydrangeas.

Prime quality

HBA garantees prime quality cutting base materials for their propagators to ensure the growth of healthy hydrangeas. All our base material is TC reproduced in our own laboratory to serve for further vegetative reproduction.

Protection

All HBA varieties are protected by Plant Breeders’ Rights or plant patents (if applicable). Control and maintainance of all our varieties worldwide is taken care of by Royalty Administration International.

Marketing

Through purposeful Marketing and Promotion HBA stimulates the demand in the various markets wold wide.

Pot Plants Garden Plants

Our varieties are tested under normal production circumstances for characteristics like branching, compactness, flower induction, change of colour and of course durability under consumer conditions.

Discover our varieties. Click on the picture for more information.

Cut Flowers Royal Series

The Royal series represents varieties that can be pruned deep for flowers on new shoots, but can also perfectly fit in a traditional way of production. A period of natural cold to stimulate regrowth and induction is required for these varieties.

A combination of the deep pruning and traditional method creates a long window of harvesting. Discover our varieties. Click on the picture for more information.

Cut Flowers Tropical Series

The Tropical varieties are specially designed and selected for areas without a long period of natural cold and with a diferent day-night regime compared to the Northern European production areas. These varieties do not require a long cold period for good stem length

At Equatorial production areas like Kenya or Colombia the tropical varieties produce flowers yearround. Discover our varieties. Click on the picture for more information.

Paniculata

With a new vision on the cultivation and appearance of the Paniculata hydrangea, an assortment has been developed that can be traded as half material and being sold as a flowering finished product shortly after that.

Breeding has led to surprising chararacteristics as the mentioned forcing of flowering, compactness, stunning autumn colours and nearly 100% of the stems flowering. Discover our varieties. Click on the picture for more information.

New introductions

Discover our varieties. Click on the picture for more information.

Concepts

For the pot, patio and garden varieties some specific marketing concepts have been developed. Ranging from a special compact shaped selection to impressive large specimen, the concepts support the sales with visual information as well as consumer information.

Tabletensia®

Tabletensia®-HBA

At the 2018 IPM we introduced this concept and were crowned with a special reward. Due to its compact characteristic and excellent branching the Tabletensia® is extremely suitable for bowls and for instance table decoration. This for both indoors as well as outdoors. Up untill fall Tabletensia® will bring colour to your terrace.

Kanmara®

Kanmara®-de-Schoonheid

A concept for high-end hydrangeas for patio and terrace. The combination of unique genetics and selected producers has resulted in an end product perfectly suitable for exclusive clients. More info on www.kanmara.eu

Diva fiore®

Diva-Fiore®-HBA

Crowned at the BUGA 2015 and rewarded with the Innovation prize 2016, Diva fiore® has clearly been acknowledged as a winner!  This remontating hydrangea produces new flowers from spring to fall. More info? Please check www.divafiore.de

Sales and support

For commercial inquiries and support:

General & Hydrangea Cut Flowers International:

Sales-Jaap-Stelder-Agriom

Jaap Stelder
jaap.stelder@agriom.nl
+31 6 5140 8341

Pot and Garden Hydrangea ; Hydrangea Cut Flowers, area the Netherlands

Sales-Jan-ten-Brinke-800x800

Jan ten Brinke
jan.ten.brinke@agriom.nl
+31 6 5582 6262

Our ambassadors

Partners in growing beauty.

The group of companies putting HBA vision into practice is constantly expanding. Not only the autonomous growth of the shareholders, but also the users of our genetics understand the concept of quality and how to position it.

They all choose the secured future that HBA varieties offer them.

Contact

The HBA team will be pleased to welcome you.

A4 Amsterdam – Den Haag: take the Aalsmeer (N201) exit.
Take the N201 towards Aalsmeer, follow the ring road around Aalsmeer, go through the Waterwolftunnel, and then follow the N201 to its intersection with the N231 (Legmeerdijk). Turn right towards Kudelstaart / FloraHolland. Follow the N231 for about 4.5 km until you reach a location 100 m after the BP petrol station. Turn right and then left onto: Achterweg. After 1 km on the right hand.

A2 Utrecht – Amsterdam: take the Vinkeveen (N201) exit.
Follow the N201 towards Vinkeveen past Mijdrecht and Uithoorn, turn left direction Kudelstaart, FloraHolland onto the N196. Follow the N231 for about 4.5 km until you reach a location 100 m after the BP petrol station. Turn right and then left onto: Achterweg. After 1 km on the right hand side.

News

News from HBA and its partners.

SHELF LIFE TEST FIXED PART HBA HYDRANGEAS

De Kwakel, 20 March 2019 – Hydrangea Breeders Association (HBA) by definition supplies varieties that have a good shelf life. To fulfil this promise, keeping quality tests at one’s own location in De Kwakel are a fixed part of the selection procedure.

Pot plant expert Jan ten Brinke opens the door to the test room. On long tables there is a variety of pot plant hydrangeas in all sorts of colors and shapes. A number of plants with umbels that look like they have been splashed with pink and white paint catch the eye. “Very special, yes,” says Ten Brinke. “And they keep fresh,” he says, examining.

Focus on the flower
All plants have now been in the test room for three weeks that complies with the shelf life testing protocol. “That means that the hydrangeas here must stand for six weeks at 20⁰C under living room conditions,” Ten Brinke explains. During the shelf life tests, the focus is on how the flower sticks, a secondary aspect is coloring. Cultivation properties such as even flowering, susceptibility to botrytis and beautiful leaves were looked at at an earlier stage during earlier clone trials.

Promising types
The pot plant specialist walks to a number of white hydrangeas. “Those are often sensitive types,” he knows. The flower edges of some varieties turn brown quickly, but the white with double flowers that Ten Brinke points out shows no brown coloring. ,, Look at what beautiful umbels they have. That looks promising. We already have a double light pink and a double light blue, but not a one white yet. ”

Important argument
The full-flowered white is one of the candidates that HBA will be able to put on the market as a new variety in two years, Ten Brinke points to the other hydrangeas in the test room. But first wait for the end of the test. ,, Shelf life is becoming an increasingly important selling point for consumers. HBA pays attention to that. “

HBA STARTS NEW TRIAL SITE OF CUT FLOWER HYDRANGEAS IN COLOMBIA

De Kwakel, 9 February – Hydrangea Breeders Association (HBA) in De Kwakel has started a trial site with cut flower hydrangeas in Colombia. In the new trial site, HBA planted fifty selections so they can be tested under local growing conditions, “The market requires new shapes and colours, which we are eager to deliver”, Agriomdirector Jaap Stelder explains.
The new HBS trial site at the Los Aromas nursery in La Union is located at an altitude of 2,500 metres in the Medellin region. “At this location, we will do trials with selections like Dream, Force and Ice Cube. These have already proven themselves in Kenya and now, we want to test them in Colombia as well”, Stelder says. “We have also planted different selections which we are unfamiliar with, but which certainly have potential. Now we have planted the trial site in La Union, we can show our customers all we offer at one central location. ”
The cultivation of hydrangeas in Colombia has to modernise, Stelder says. In Colombia, traditionally, a lot of white cut flower hydrangeas are cultivated. About 1,100 hectares are registered, but in practice, about 2,000 hectares of hydrangeas are grown, mostly by small growers on a low-tech basis. Stelder sees that sales to the United States, but also other countries, are increasing. “This means that cultivation has to professionalise and the assortment needs to expand. The market requires new shapes and colours.”
Alejandro Echeverri Mesa, the young entrepreneur who manages the HBA trial site in La Union, shares Stelders’ views and has a lot of experience in growing cut flower hydrangeas and carrying out trials. “We are very confident that Alejandro can contribute to HBA’s success in Colombia.”
HBA is represented in Colombia and Ecuador by Ball SB.

Photo caption: Tropical HBA cut flower hydrangeas offer perspective

More info: Jaap Stelder, +31 6 5140 8341

FIRST CUT FLOWER HYDRANGEA GROWER IN BRAZIL CHOOSES HBA RANGE

De Kwakel, 2 January 2019 – Brazilian grower Adriano van Rooyen will focus on growing hydrangeas for cut flowers chosen from the Tropical series offered by Hydrangea Breeders Association (HBA) in De Kwakel. Van Rooyen has been breeding roses in Holambra and Andradas for many years but is taking a new direction by shifting the focus to cut flower hydrangeas. “He has the fullest confidence that the range offered by HBA will secure a good future’’, says Agriom director Jaap Stelder, who visited van Rooyen in Brazil at the end of November.

To learn more about growing the plants and the market potential of cut flower hydrangeas, van Rooyen ran trials of a number of selections from the HBA programme Cut Flowers Tropical for four years. This programme is aimed specifically at breeding cut flower varieties of hydrangea suitable for equatorial production regions. “Adriano see prospects ahead. This is emphasised by the fact that his daughter Camilla van Rooyen and her fiancé Lucas are currently building a greenhouse complex where they will also grow cut flower hydrangeas”, says Stelder.

Agriom, partner in HBA, is the first breeder to start a programme focused on the selection of hydrangeas for the equatorial region. This series contains varieties that have proven to form flower buds easily in tropical climates. The HBA series is grown in regions including Kenya by Blooming Innovations and Flora Delight.

In Brazil, Gé Barendse is making pioneering efforts with the cut flower hydrangea series being developed by HBA. “The specific climate conditions in Holambra are challenging, but Gé is a seasoned grower who gets the most out of our genetics, “says Stelder. “The relationship with cutting supplier Sjaak van Schie, propagator of the HBA varieties, has confirmed Gé’s conviction that cut flower hydrangeas are a promising prospect for the Brazilian market. The ultimate in chain cooperation”, concludes Stelder.

Photo caption: Adriano van Rooyen (centre), his daughter Camilla and her fiancé Lucas see a future in HBA’s cut flower hydrangeas.

More info: Jaap Stelder, +31 6 5140 8341